Google Ads Data & Reporting

Branch DataGoogle DataDefinitionPossible ValuesThe numeric campaign ID of the campaign that produced the ad event. This value is guaranteed unique.Google Ads Campaign IDThe advertiser-defined campaign name of the campaign that produced the ad event. This value is not guaranteed unique.Google Ads Campaign NameThe type of ad that resulted in the ad event. This value can be used to distinguish between various types of inventory as follows.ClickToDownload
AppDeeplink
AppDeeplinkContinue
UnknownThis field will identify the Google Ads advertising network the ad event occurred on.Search
Display
YouTubeThis field will identify the “subtype” of the Google Ads advertising network the ad event occurred on. The possible values vary by primary network type.Google Search, Search Partners, mGDN, Google AdMob, YouTubeVideos, YouTubeSearch, VideoPartners; when campaign_type is UAC and network_type is Display.This field will identify the type of campaign that produced the ad event.UAC, UACe, Search, Display, Video, ShoppingThe advertiser-defined ad group name that produced the ad event.Google Ads Ad Group NameThe numeric ID of the ad group that produced with the ad event.Google Ads Ad Group IDThe numeric ID of the creative ad unit that produced the ad event. only provided when campaign_type is not UAC.Google Ads Creative IDThe search keyword associated with the ad event. only provided when network_type is Search and campaign_type is not UAC.Google Ads Keyword